If you’re familiar with landing pages, you’ve probably heard the term “squeeze page” before. But what exactly is a squeeze page? In short, a squeeze page is a landing page, but a more specific type of landing page. A landing page is a standalone page that...

  To be GDPR compliant you will need to: • Audit your existing email list (Figure out who on your email list already provided GDPR-compliant consent, and ensure that you have a clear record of those consents.) • Implement a re-permission program (If for any of your contacts...

  Email marketing under GDPR essentially means that, as an email marketer, you need to collect freely given, specific, informed and unambiguous consent. The new European regulation applies to both B2B and B2C business methods. Important to keep in mind is also that neither soft opt-in...

  With the new General Data Protection Regulation (GDPR), the European Union’s new privacy law, coming into effect on May 25th, 2018, now is the time for email marketers to ensure that their programs are compliant. All email marketers concerned with GDPR need to change rapidly...

You are new to email marketing? Then this is a must read for you. When you start your email marketing project, it is crucial that you start it the right way. Your deliverability and inbox placement depend on it. Why you ask? Because ESP’s adopted the...

Do you want to reach your customers without spending the enormous amount of money? Email is the answer for you! But to be truly successful you must keep in mind that email marketing requires a commitment and it is a big responsibility. Why? Because behind...

Some time ago Gmail introduced new user interface. With this update, Gmail went from one tab dashboard view to three tabs: Primary, Social and Promotions. Alongside this visual change, Gmail also implemented new algorithms to automatically determine in which tab incoming email should fall under....

Are your contacts just sitting in your marketing database? If you don't have any Email Marketing Automation Workflows set up, your answer is probably yes. And why this is bad? Because you're missing out on some major opportunities to nurture and engage your leads. Setting up...

The figures are in, and email is again bucking the trend. According to Adobe Digital Insights, it greatly increased its share of directing and influencing Cyber Monday sales while the two channels that ranked above it -- search and direct traffic -- dipped. In fact, the...