Long gone are days when the main point of email marketing software was just sending out large sums of emails. Today online marketers demand much more. And rightly so. Business today is much different than it was just a few years ago. And marketers need...

You might be wondering if email is still a worthwhile communication channel, and you know what, we have an answer. We gather a list of 6 email marketing stats, that will demonstrate to you just how powerful email marketing can be: - By 2019, active email...

It is hard to believe that email is almost 50 years old. While most technology gets replaced by more powerful solutions, email has passed over the technological revolution virtually unscathed. Even more impressive is a fact that it’s still growing in popularity. Let’s go back. The...

If it is conversions what you are after, then you are in the right place. A great CPC (cost per click) marketing campaign is just one important component of your business. It allows you to transmit your message to a large audience. That is important,...

If you’re familiar with landing pages, you’ve probably heard the term “squeeze page” before. But what exactly is a squeeze page? In short, a squeeze page is a landing page, but a more specific type of landing page. A landing page is a standalone page that...

  To be GDPR compliant you will need to: • Audit your existing email list (Figure out who on your email list already provided GDPR-compliant consent, and ensure that you have a clear record of those consents.) • Implement a re-permission program (If for any of your contacts...

  Email marketing under GDPR essentially means that, as an email marketer, you need to collect freely given, specific, informed and unambiguous consent. The new European regulation applies to both B2B and B2C business methods. Important to keep in mind is also that neither soft opt-in...

  With the new General Data Protection Regulation (GDPR), the European Union’s new privacy law, coming into effect on May 25th, 2018, now is the time for email marketers to ensure that their programs are compliant. All email marketers concerned with GDPR need to change rapidly...

You are new to email marketing? Then this is a must read for you. When you start your email marketing project, it is crucial that you start it the right way. Your deliverability and inbox placement depend on it. Why you ask? Because ESP’s adopted the...