You are new to email marketing? Then this is a must read for you. When you start your email marketing project, it is crucial that you start it the right way. Your deliverability and inbox placement depend on it. Why you ask? Because ESP’s adopted the...

Do you want to reach your customers without spending the enormous amount of money? Email is the answer for you! But to be truly successful you must keep in mind that email marketing requires a commitment and it is a big responsibility. Why? Because behind...

Some time ago Gmail introduced new user interface. With this update, Gmail went from one tab dashboard view to three tabs: Primary, Social and Promotions. Alongside this visual change, Gmail also implemented new algorithms to automatically determine in which tab incoming email should fall under....

Are your contacts just sitting in your marketing database? If you don't have any Email Marketing Automation Workflows set up, your answer is probably yes. And why this is bad? Because you're missing out on some major opportunities to nurture and engage your leads. Setting up...

The figures are in, and email is again bucking the trend. According to Adobe Digital Insights, it greatly increased its share of directing and influencing Cyber Monday sales while the two channels that ranked above it -- search and direct traffic -- dipped. In fact, the...

Want to know why email marketing works? Here are 7 reasons: Results are measurable Opens, clicks, forwards, complaints, opt outs etc. can easily be measured. It is cost effective Email marketing is the single most cost-effective and high-impact method to reach your audience. It is easily shareable Emails are very easy...

Holiday season is now truly upon us. If you remember, in last column we share with you the most important tip for boosting coming holiday sales. The one that most brands disregard. The tip was to start planning early enough. At least 2 months before...

The holiday sales are coming. Here are some tips to make it much better than last year.

Start planning now! We found out that many brands don’t start planning early enough. And that is a missed opportunity....

Content and subject line. Keep it short! Really? 2. BE CAREFUL TO KEEP YOUR MAILINGS SHORT We're sure you've heard (and probably not only once) that famous saying: you can only get the attention of your audience by creating short interesting content. But why is that? We don't...