Businesses entering the content marketing world often follow a predictable path. First few weeks or fist few marketing campaigns everything is great. Content contains lots of important information’s and offers useful bits of advice etc. Content quality is good. But then slowly but surely things...

Summer is here! It’s finally time for a vacation right. Well if you are an online retailer you would probably disagree. In summer months’ sales usually slow down as people relax and go on a well-deserved vacation. So as an online retailer, the question is...

Long gone are days when the main point of email marketing software was just sending out large sums of emails. Today online marketers demand much more. And rightly so. Business today is much different than it was just a few years ago. And marketers need...

You might be wondering if email is still a worthwhile communication channel, and you know what, we have an answer. We gather a list of 6 email marketing stats, that will demonstrate to you just how powerful email marketing can be: - By 2019, active email...

It is hard to believe that email is almost 50 years old. While most technology gets replaced by more powerful solutions, email has passed over the technological revolution virtually unscathed. Even more impressive is a fact that it’s still growing in popularity. Let’s go back. The...

If it is conversions what you are after, then you are in the right place. A great CPC (cost per click) marketing campaign is just one important component of your business. It allows you to transmit your message to a large audience. That is important,...

If you’re familiar with landing pages, you’ve probably heard the term “squeeze page” before. But what exactly is a squeeze page? In short, a squeeze page is a landing page, but a more specific type of landing page. A landing page is a standalone page that...

  To be GDPR compliant you will need to: • Audit your existing email list (Figure out who on your email list already provided GDPR-compliant consent, and ensure that you have a clear record of those consents.) • Implement a re-permission program (If for any of your contacts...

  Email marketing under GDPR essentially means that, as an email marketer, you need to collect freely given, specific, informed and unambiguous consent. The new European regulation applies to both B2B and B2C business methods. Important to keep in mind is also that neither soft opt-in...