Want to know why email marketing works? Here are 7 reasons: Results are measurable Opens, clicks, forwards, complaints, opt outs etc. can easily be measured. It is cost effective Email marketing is the single most cost-effective and high-impact method to reach your audience. It is easily shareable Emails are very easy...

Holiday season is now truly upon us. If you remember, in last column we share with you the most important tip for boosting coming holiday sales. The one that most brands disregard. The tip was to start planning early enough. At least 2 months before...

The holiday sales are coming. Here are some tips to make it much better than last year.

Start planning now! We found out that many brands don’t start planning early enough. And that is a missed opportunity....

Content and subject line. Keep it short! Really? 2. BE CAREFUL TO KEEP YOUR MAILINGS SHORT We're sure you've heard (and probably not only once) that famous saying: you can only get the attention of your audience by creating short interesting content. But why is that? We don't...

Best day to send email. Is it Tuesday? 1. Tuesday IS THE BEST DAY TO SEND MARKETING EMAILS If you're in marketing business and are using email marketing tools there's a good chance you've heard about this one. We'll explain - Since Mondays are always the 'catching up'...

We all strive to have contact lists as big as possible. More contacts mean wider reach which consequently lead to more sales and that is mostly why it is hard to accept and respect unsubscribes.

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Social media is much too personal for serious business use. Email on the other hand is much more professional channel. With right amount of knowledge it can be a tool for great business relations. Fight against spam makes increasingly difficult to deliver...

Reaching your customers through email is still (even in 2016) one of the best and most effective ways to engage with your customers, retain them and keep them coming back. Email is also one of the strongest marketing channels for keeping visibility...