Social media is much too personal for serious business use. Email on the other hand is much more professional channel. With right amount of knowledge it can be a tool for great business relations. Fight against spam makes increasingly difficult to deliver...

Reaching your customers through email is still (even in 2016) one of the best and most effective ways to engage with your customers, retain them and keep them coming back. Email is also one of the strongest marketing channels for keeping visibility...

Businesses these days pay a lot of money for social media advertisement and they are convinced that this is money well spent. And that is why next findings is so much more surprising. When we talk about conversion, based on latest study’s...

So that we can maximize the potential Email marketing offer we must understand some basics and then go from there. Email marketing can be extremely efficient communication channel if we: respect recipients (if they subscribe to let’s say news about product X then don’t sell...