17 Jun 4 Must Have Email Marketing Features

Long gone are days when the main point of email marketing software was just sending out large sums of emails. Today online marketers demand much more. And rightly so. Business today is much different than it was just a few years ago. And marketers need to keep up with the changes. So let us take a look at a few must-have email marketing features for modern online marketers:

Message automation

Email message automation is one of the most powerful features email marketing software can provide. It allows marketers to prepare in advance email responses to a specific event made by email recipients (trigger event can be for example a click, mail open, etc.). Execution is then left to software to do. That way response is immediate and based on recipient action.

Advance list maintenance

As we already mentioned above, automation is becoming more and more important by the day. It enables us to provide a better experience for our customers and it frees up our time for other important tasks. Therefore choosing email marketing platform that already has advanced list maintenance build in it really is a no-brainer. So don’t just settle for manual list maintenance. Choose a platform like SquizMAIL, which do much of the job for you. Important tasks like hard bounce removals, repetitive soft bounces removals, opt-outs, etc. should all be managed by software these days.

Drag & Drop email editor

In 2019, there is no need for you to know HTML and CSS language and to be able to code an email template. Modern email marketing software’s like SquizMAIL has an easy to use drag & drop editor build in them. Such email editor enables you to compose HTML messages just by dragging appropriate blocks to your email template and edit them simply by using a visual editor (select colors, set fonts, margins, and paddings, insert images, etc.). Therefore, composing professionally looking emails today should not be complicated. All the coding is done in the background so that you do not have to worry about it anymore.

Massive email sending infrastructure

As Email deliverability science is too complex for an average non-tech person to fully understand it, for 99% of email marketers, it is best to go with one of the available email marketing software’s that are designed to send your emails (en masse) the right way. One such tool is SquizMAIL Email marketing service. SquizMAIL team was already done all the tech work so that you do not have to worry about terms like SPF, SednerID, DKIM, rDNS, Dedicated IP, SPAM Complaint, Hard bounce, Soft bounce, etc. Instead, you can focus on Email content, design, and ROI.