The True Goal of Email Marketing

Email marketing is about building a relationship with your audience. You want them to open your emails no matter what the subject line is. But for this to happen, you first need to establish authority (show knowledge) and build trust (do as you promise).

Trust is an interesting thing, it is never given, it’s always earned. It’s a process, that can take a while. And it should be the true goal of email marketing. Once you have it, (1) make sure, you never lose it, (2) build on it. Use it to make your customers happy, and your sales revenue will explode. It is a win-win scenario.

If you wonder how to get happy customers, well, there are a few different options. Set yourself apart from the competition, provide them with something (product, service, or information), that either make them richer, smarter or save them time. Make them richer by providing value and solve their problem, make them smarter by providing information and education or save them time, by providing convenience and efficiency. Whatever option you choose, make sure you overdeliver whenever possible. Make them feel good.

Happy existing customers will spend more, stay longer and refer new customers, make your audience larger and boost your sales bottom line allowing you to expand, improve and serve them even better in the future.

All the best.