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Nowadays almost everyone uses email. Email as a form of communication exist for a long time. And people like to engage with emails. We are all been groomed to reply to an email in one fashion or another. Which is why most of the world...
Testimonial can increase conversions by 34%. That is why it is extremely important to make them a part of your email sales copy. If you have none, it is time to get some. Ask for testimonials, give them questions to answer. Ask questions like what...
Want to increase online sales and achieve financial and more importantly time freedom? Then this blog post is something you don’t want to miss. You may or may not know, autoresponders are a way to dip your toes into email automation. They’re typically the simplest form...
Actually, it is not as complicated as you might believe. To be great at Email marketing, you need to follow a few steps. At a glance they look really simple, but when you’ll try to apply them correctly, you’ll find out how much work and...
Email has come a long way since its inception in 1971. Did You Know 300 billion emails were sent each and every day in 2020? Yeep, that’s quite a number. And it’s telling us email can be a huge revenue generator if used correctly. So,...
Are you an affiliate marketer (a beginner or already a pro) looking for a software to deliver your affiliate promotions to your audience? Then you are finally in the right place! SquizMAIL is an amazing tool already trusted by huge pool of online marketers around the...
First email marketing campaign was sent in 1978. Since then, email has remained one of the most highly used marketing channels even to this day. It is in the core off all modern marketing plans and a base for building an authentic connection with the...
In these difficult times, when COVID-19 threatens to shut down the world, business is tough. Sales are dropping and so does revenue. That is why we at SquizMAIL what to help businesses around the globe to stay in touch with their customers on line. We...
Email marketing is a long-term commitment. And the core of it (your main asset) is your contact list. In this short blog post, we will share with you a few ideas, that you can use, to grow your list faster and more effectively. Ok, let’s start...
Social media is much too personal for serious business use. Email, on the other hand, is a much more professional channel. With the right amount of knowledge, it can be a tool for great business relations. Fight against spam makes increasingly difficult to deliver email...
A good first impression is extremely important in email marketing and has an effect on every email it follows. So before you send out your next email, answer the questions below: What is the purpose (is it to attract new customers, brand awareness …) of...
Businesses entering the content marketing world often follow a predictable path. First few weeks or fist few marketing campaigns everything is great. Content contains lots of important information’s and offers useful bits of advice etc. Content quality is good. But then slowly but surely things...
Summer is here! It’s finally time for a vacation right. Well if you are an online retailer you would probably disagree. In summer months’ sales usually slow down as people relax and go on a well-deserved vacation. So as an online retailer, the question is...
Long gone are days when the main point of email marketing software was just sending out large sums of emails. Today online marketers demand much more. And rightly so. Business today is much different than it was just a few years ago. And marketers need...
You might be wondering if email is still a worthwhile communication channel, and you know what, we have an answer. We gather a list of 6 email marketing stats, that will demonstrate to you just how powerful email marketing can be: - By 2019, active email...
It is hard to believe that email is almost 50 years old. While most technology gets replaced by more powerful solutions, email has passed over the technological revolution virtually unscathed. Even more impressive is a fact that it’s still growing in popularity. Let’s go back. The...
If it is conversions what you are after, then you are in the right place. A great CPC (cost per click) marketing campaign is just one important component of your business. It allows you to transmit your message to a large audience. That is important,...
If you’re familiar with landing pages, you’ve probably heard the term “squeeze page” before. But what exactly is a squeeze page? In short, a squeeze page is a landing page, but a more specific type of landing page. A landing page is a standalone page that...
To be GDPR compliant you will need to: • Audit your existing email list (Figure out who on your email list already provided GDPR-compliant consent, and ensure that you have a clear record of those consents.) • Implement a re-permission program (If for any of your contacts...
If your business is based in the European Union (EU), or you process the personal data of EU citizens, the General Data Protection Regulation (GDPR) affects you. The GDPR says you must obtain freely given, specific, informed, and unambiguous consent from your contacts. You also...
Email marketing under GDPR essentially means that, as an email marketer, you need to collect freely given, specific, informed and unambiguous consent. The new European regulation applies to both B2B and B2C business methods. Important to keep in mind is also that neither soft opt-in...
With the new General Data Protection Regulation (GDPR), the European Union’s new privacy law, coming into effect on May 25th, 2018, now is the time for email marketers to ensure that their programs are compliant. All email marketers concerned with GDPR need to change rapidly...
You are new to email marketing? Then this is a must read for you. When you start your email marketing project, it is crucial that you start it the right way. Your deliverability and inbox placement depend on it. Why you ask? Because ESP’s adopted the...
Do you want to reach your customers without spending the enormous amount of money? Email is the answer for you! But to be truly successful you must keep in mind that email marketing requires a commitment and it is a big responsibility. Why? Because behind...
Some time ago Gmail introduced new user interface. With this update, Gmail went from one tab dashboard view to three tabs: Primary, Social and Promotions. Alongside this visual change, Gmail also implemented new algorithms to automatically determine in which tab incoming email should fall under....
Are your contacts just sitting in your marketing database? If you don't have any Email Marketing Automation Workflows set up, your answer is probably yes. And why this is bad? Because you're missing out on some major opportunities to nurture and engage your leads. Setting up...
The figures are in, and email is again bucking the trend. According to Adobe Digital Insights, it greatly increased its share of directing and influencing Cyber Monday sales while the two channels that ranked above it -- search and direct traffic -- dipped. In fact, the...
Want to know why email marketing works? Here are 7 reasons: Results are measurable Opens, clicks, forwards, complaints, opt outs etc. can easily be measured. It is cost effective Email marketing is the single most cost-effective and high-impact method to reach your audience. It is easily shareable Emails are very easy...
Holiday season is now truly upon us. If you remember, in last column we share with you the most important tip for boosting coming holiday sales. The one that most brands disregard. The tip was to start planning early enough. At least 2 months before...
The holiday sales are coming. Here are some tips to make it much better than last year.
Start planning now! We found out that many brands don’t start planning early enough. And that is a missed opportunity....
There is a common belief that if your OPEN rate is good that you have a lot of loyal readers in your email contact list. Not completely true. Here is why....
Content and subject line. Keep it short! Really? 2. BE CAREFUL TO KEEP YOUR MAILINGS SHORT We're sure you've heard (and probably not only once) that famous saying: you can only get the attention of your audience by creating short interesting content. But why is that? We don't...
Best day to send email. Is it Tuesday? 1. Tuesday IS THE BEST DAY TO SEND MARKETING EMAILS If you're in marketing business and are using email marketing tools there's a good chance you've heard about this one. We'll explain - Since Mondays are always the 'catching up'...
We all strive to have contact lists as big as possible. More contacts mean wider reach which consequently lead to more sales and that is mostly why it is hard to accept and respect unsubscribes.
...Employees in average spend quarter of their time reading and answering emails so it’s logical, that most have the opinion, that they are experts in proper email communication. But the truth it’s a bit different. Sheer number of emails that is read...
Social media is much too personal for serious business use. Email on the other hand is much more professional channel. With right amount of knowledge it can be a tool for great business relations. Fight against spam makes increasingly difficult to deliver...
Reaching your customers through email is still (even in 2016) one of the best and most effective ways to engage with your customers, retain them and keep them coming back. Email is also one of the strongest marketing channels for keeping visibility...
Do you know what your current deliverability rates are, how many email's was delivered and how many wasn't?
...Businesses these days pay a lot of money for social media advertisement and they are convinced that this is money well spent. And that is why next findings is so much more surprising. When we talk about conversion, based on latest study’s...
As we have already mentioned many times in articles, published at our blog, one to achieve great result need to take into account many different factors and put it into one meaningful content that attract the reader. To prove that our advices...
To prepare Email the way that receivers will also share it further is extremely difficult. So let us provide some pointers on how to achieve it.
...Email cannot achieve its full potential without sender’s excellent knowledge of Email deliverability.
...The mobile web is flourishing. Do not believe it? Let’s see some statistics: 56% of all mobile users own a smartphone.
...Good first impression is extremely important and can effect on every following email. To make one, answer questions below.
...So that we can maximize the potential Email marketing offer we must understand some basics and then go from there. Email marketing can be extremely efficient communication channel if we: respect recipients (if they subscribe to let’s say news about product X then don’t sell...