02 May How To Be Successful At Email Marketing
Actually, it is not as complicated as you might believe. To be great at Email marketing, you need to follow a few steps. At a glance they look really simple, but when you’ll try to apply them correctly, you’ll find out how much work and research actually goes into it to do it properly. But it will be worth it at the end. Believe us, only the sky can be the limit. Ok, it’s time to take a quick look at what they are.
Step one: Follow the laws and regulations
All your email marketing endeavors need to follow local rules and regulations. CAN-SPAM act and GDPR for example. Educate yourself on that matter.
Step two: Provide value to your subscribers
Your content needs to provide value (give subscribers what they expect from you), your emails must have strong call to action and your follow up must be consistent.
Step three: Don’t pitch right away
To make a sale, you need to build a connection first. At the beginning always send an introduction email. With the next few emails build a rapport. Only then, when your subscribers are engaged, the sales pitch can happen.
Step four: Consistently analyze results and respond accordingly
What you don’t measure, you can’t improve. Use segmentation and analytics to regularly refine your broadcasts and generate even better results than with a basic campaign. The most important KPI’s are open rate, click-through rate and unsubscribes. They’ll give you very specific clues as to what you’re doing right or wrong. Of course, the key here is paying attention to them.
To summarize it, if you’ve been ignoring email marketing, it’s time to reevaluate your strategy. Email marketing delivers huge returns for marketers willing to learn how to do it right. And it doesn’t have to be too complicated. Start with all four steps we describe in this blog post. Research them further and make sure you consistently refine your strategy. Find what works best for you and your company’s voice and style. And don’t give up. It might take a while, but results will come for sure.