6 email marketing stats you should know about

You might be wondering if email is still a worthwhile communication channel, and you know what, we have an answer. We gather a list of 6 email marketing stats, that will demonstrate to you just how powerful email marketing can be:

– By 2019, active email accounts are expected to reach more than 5 billion
– It is estimated, that the USA alone will spend over 350 million dollars on email marketing in 2019
– 73% of millennials prefer that communication from businesses come via email
– 80% of business professionals believe that email marketing increase customer retention
– Marketers who use campaign and contact segmentation note as much as 760% revenue increase
– 59% of responders said promotional emails influence their purchase decision

Today’s marketers need to do more with less. They need to connect with their audience in a highly personalized way while staying on budget. And while some marketing trends come and go, email remains the most powerful channel available to the modern marketer.