The Difference Between a Landing Page and a Squeeze Page

If you’re familiar with landing pages, you’ve probably heard the term “squeeze page” before. But what exactly is a squeeze page? In short, a squeeze page is a landing page, but a more specific type of landing page.

A landing page is a standalone page that is created to fulfill a conversion goal. Landing page goals can vary; from ebook and whitepaper downloads, SaaS free trial sign-ups, etc.

On the other hand, squeeze pages are designed to serve one core function. That is to collect a user’s email address. That’s it. The offer on the squeeze page can vary from an ebook to a podcast to a white paper, but the “ask” remains the same — collect the visitor’s name and email address.

Some squeeze pages can be landing pages, but not all landing pages are squeeze pages because landing pages can have varying goals.

Landing page can be detailed (depending on the product being promoted). However, the form on your squeeze page must be short and to the point because your squeeze page’s conversion goal remains constant.

While landing pages might be used to educate users on a specific product or service, squeeze pages are generally shorter and smaller, containing little to no images and very minimal text. Landing pages can include multiple sections, display different types of content, and possibly even have multiple call to action buttons within a single page. A squeeze page on the other hand focuses on quickly communicating a single core offer.