07 Jun Email Marketing For The Modern Era
First email marketing campaign was sent in 1978. Since then, email has remained one of the most highly used marketing channels even to this day. It is in the core off all modern marketing plans and a base for building an authentic connection with the audience. If used properly it can be both a relationship-building and profit-building tool.
Marketing professionals know that in the modern era it is all about relationships.
Email today is used to build upon an existing relationship with subscribers (and leads) by providing relevant, valuable information that will help them take action on their goals. Did you notice the end of that sentence, “their goals”? Content should not be about you, or your company. To be successful today, marketing must provide value to the audience. It must have an educational role first and selling only as a side one.
Remember, you’re a guest in their inbox. Your subscribers are bombarded with interruptions, pitches, and advertisements everywhere they look. And even-though you probably think your email is special, there’s a high probability that to the reader, it looks the same as the rest.
So to be successful today, you must:
- Get permission
- Follow through with great content
- Know when to pitch a product
- Know how to write a great email newsletter
- Master the autoresponder feature and
- Understand analytics & segmentation
If you keep these golden rules in mind, your subscribers will not only read your emails, but they will look forward to hearing from you every time.
They will trust you, they will be loyal to you and consequently they will buy from you. A win-win strategy.
We at SquizMAIL are here to help you achieve your email marketing goals. We strive to share knowledge and to educate. And we have amazing tool to offer to anyone interested in achieving success in 2020.