Recent studies confirm that Email still is customer’s number one communication tool in terms of daily use, personal as well as business wise. Much of the credit goes to its simple use, flexibility and versatility. And when we talk about conversion, based on latest studies Email outperforms social media. By far.
MAIN BENEFITS
CULTIVATE NEW RELATIONSHIPS
WITH PROSPECTS
Don’t throw away leads just because they’re not ready to buy today. Research suggests that 39% of those who won’t buy now, will will make that purchase decision sometime in the future. Use SquizMAIL to cultivate your lukewarm leads, growing them to the point where they will be sales-ready, with emails that educate, influence, and generate curiosity and involvement with your organization.
SOLIDIFY RELATIONSHIPS
WITH EXISTING CUSTOMERS
Improve customer satisfaction and retention rate by staying in touch with customers long after the sale is complete. Use SquizMAIL to encourage feedback, keep customers informed about upcoming plans and product direction, share tips and tricks, or reward customers with offers and incentives not available to the general public.
GROW REVENUE
Increase the “lifetime value” of your customers when you cross-sell and up-sell through email campaigns. Then use SquizMAIL in-depth reports to identify trends, measure interest, and segment customers to receive additional messages that more directly target their specific needs and interests.
CONTROL COSTS
Cut expenses since email marketing costs are much lower than direct mail costs. There is no stamps, no envelopes and no paper. And unlike direct mail, with email you’ll know who opened your message and measure their response, immensely valuable information for follow up.
MEASURE CAMPAIGN IMPACT
With SquizMAIL you can measure who read or opened your email. You can also measure who and how many recipients clicked on links in it, which links they clicked and much more. Get the information about your recipients interests.
GET NEW POTENTIAL CUSTOMERS
SquizMAIL enables you to create landing pages also known as lead capture pages. This feature allows you to acquire new potential customers to your website. New contacts will be stored directly in the contact list. This way, your list is always updated.
IT’S LESS EXPENSIVE WAY OF ADVERTISING
Compared to traditional media.
(TV ads, magazines, etc.)
EASIER AND MORE STRUCTURED PLANNING
Of your future campaigns, according to
data from past campaigns.
AUTORESPOND TO SPECIFIC EVENTS
When a new lead/contact is added to the list, you can set autoresponders to automatically send pre-prepared template, which may include, for example: thanks for subscription to newsletter, participation in the competition etc.
A/B TEST
SquizMail enables you to test what kind of title and content works better for your recipients. Not quite sure how it works? The system keeps track of your mailing A and mailing B (for ex. let’s say they have different subject lines). They will be sent to a certain percentage of your contacts and the system automatically detects which one is more efficient (usually has higher open-rate) and then sends out ‘the better one’ to the rest of the readers on your list. Easy, simple and effective!