Personalized messages have greater effect than non-personalized, because recipient gets the impression the sender realy devoted some of his time to personaly compose the message for him. But when you are doing email marketing, you are addressing a number of contacts. And such approach is...

Send personalized email messages and give them the impression, that you devoted your time to them and that they are important for your business. Rely on what you know Respect your customers! Personalized email campaigns have a greater effect that non-personalized. More that 80...

Many beginners make the mistake of creating forward contact lists or adding recipients to the CC field. This can cause a number of problems, especially when the recipient chooses the option “reply all”. The main problem which arises here is that it’s impossible to analyze...