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Send personalized email messages and give them the impression, that you devoted your time to them and that they are important for your business. Rely on what you know Respect your customers! Personalized email campaigns have a greater effect that non-personalized. More that 80...
Take time to create your contact list because the structure of it is very important. It is better to create a contact list with customers, interested in receiving your emails, than a larger list of disinterested customers. The first thing to know and to take...
It is important that we are aware, that we cannot simply attach a HTML file containing a pile of images and click “send”. It is also not enough to only paste the HTML code into the email, because the broad majority of email clients will...
Many beginners make the mistake of creating forward contact lists or adding recipients to the CC field. This can cause a number of problems, especially when the recipient chooses the option “reply all”. The main problem which arises here is that it’s impossible to analyze...
What should you consider when sending HTML email campaigns? If you are sending email messages via you own server, your internet service provider may block your account because of to many emails being sent in a short time. When you reach your monthly...
For designing - programmes such as e.g. Adobe Photoshop, Dreamweaver, Corel Draw, Illustrator etc. are required. First we create the design with one of the tools listed above and that divide it into separate sections. HTML editor, such as Note Tab, Dreamweaver, BBEdit etc.,...
Set the width to 500 – 600 px The majority of recipients will open the email in the preview pane, which is small and doesn’t cover the whole screen as e.g. a web page, where there are widths usually from 800*600 or 1024*768. Most effective...