EMAIL MARKETING BLOG

Want to know how to boost sales, reduce unsubscribe rate or achive better conversion? Read our email marketing blog and become a pro email marketer.

Already know all this stuff? Excelent, then continue by reading our email marketing tips and facts. There you can find a lot more stuff that will help you to improve even further.

It is hard to believe that email is almost 50 years old. While most technology gets replaced by more powerful solutions, email has passed over the technological revolution virtually unscathed. Even more impressive is a fact that it’s still growing in popularity. Let’s go back. The...

If it is conversions what you are after, then you are in the right place. A great CPC (cost per click) marketing campaign is just one important component of your business. It allows you to transmit your message to a large audience. That is important,...

If you’re familiar with landing pages, you’ve probably heard the term “squeeze page” before. But what exactly is a squeeze page? In short, a squeeze page is a landing page, but a more specific type of landing page. A landing page is a standalone page that...

  To be GDPR compliant you will need to: • Audit your existing email list (Figure out who on your email list already provided GDPR-compliant consent, and ensure that you have a clear record of those consents.) • Implement a re-permission program (If for any of your contacts...

  Email marketing under GDPR essentially means that, as an email marketer, you need to collect freely given, specific, informed and unambiguous consent. The new European regulation applies to both B2B and B2C business methods. Important to keep in mind is also that neither soft opt-in...

  With the new General Data Protection Regulation (GDPR), the European Union’s new privacy law, coming into effect on May 25th, 2018, now is the time for email marketers to ensure that their programs are compliant. All email marketers concerned with GDPR need to change rapidly...

You are new to email marketing? Then this is a must read for you. When you start your email marketing project, it is crucial that you start it the right way. Your deliverability and inbox placement depend on it. Why you ask? Because ESP’s adopted the...

Do you want to reach your customers without spending the enormous amount of money? Email is the answer for you! But to be truly successful you must keep in mind that email marketing requires a commitment and it is a big responsibility. Why? Because behind...

Some time ago Gmail introduced new user interface. With this update, Gmail went from one tab dashboard view to three tabs: Primary, Social and Promotions. Alongside this visual change, Gmail also implemented new algorithms to automatically determine in which tab incoming email should fall under....